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This lesson explores the difference between brand voice and tone, and best practices for developing written content on social media.

Lesson Objectives

  • Identify the difference between brand voice and tone.
  • List best practices on developing content for social media.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.