This lesson shows students how to grow a business using Facebook’s advertising solutions. They will also learn about the customer journey, and the role advertising plays in the conversion process.
- Explain the customer journey and the role advertising plays in the conversion process.
- List the decisions advertisers make in the ad creation process.
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.