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This lesson shows students where different ad placements appear across Facebook apps and technologies. It also explains the value proposition and best practices of each ad format.

Lesson Objectives

  • List which platforms across the Facebook family of apps and technologies have ad placements.
  • Identify where ads can appear on Facebook, Instagram and Messenger.
  • State the value proposition of each ad format and provide general best practices.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.