This lesson shows students where different ad placements appear across Facebook apps and technologies. It also explains the value proposition and best practices of each ad format.
- List which platforms across the Facebook family of apps and technologies have ad placements.
- Identify where ads can appear on Facebook, Instagram and Messenger.
- State the value proposition of each ad format and provide general best practices.
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.