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This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.

Lesson Objectives

  • Explain how ad campaigns are divided into campaigns, sets and ads.
  • Explain how to measure ad performance using the reporting tools in Ads Manager.
  • Identify success metrics related to ad campaigns.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.