9.1 Your Personal Brand Matters

This lesson explains why it’s important to have a personal brand and the benefits of having a personal brand in a competitive marketplace.

Lesson Objectives

• Explain the value of a personal brand.
• Identify the benefits of having a personal brand in a competitive marketplace.
• Define a personal brand.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

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Speaker notes

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Worksheet

To download the worksheet, access via Google Drive here.