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This lesson explains what data is, where it comes from and why it’s valuable for marketers.

Lesson Objectives

  • Explain the role that data plays in the changed media and digital marketing landscape.

Level: Intermediate

This content is suitable for university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.