6.1 Choose an Ad Objective

This lesson introduces students to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.

Lesson Objectives

• Explain how Facebook advertising objectives align with the customer journey and marketing funnel.
• Identify the right Facebook advertising objective to use in a campaign based on a business goal.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

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Speaker notes

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Worksheet

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Handout

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