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This lesson introduces students to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.

Lesson Objectives

  • Explain how Facebook advertising objectives align with the customer journey and marketing funnel.
  • Identify the right Facebook advertising objective to use in a campaign based on a business goal.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.

Handout

To download the handout, access via Google Drive here.