14.1 Define and Establish a Brand Identity

This lesson aims to define and establish a brand identity using the EPIC framework.

Lesson Objectives

• Identify the EPIC brand.
• Develop a brand identity for a company.

Level: Beginner

This lesson is for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.