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Educators Portal

Welcome to the Facebook Blueprint Educators Portal, designed by educators, for educators. You can use this content to teach digital marketing to students at all levels of higher education. That includes career and technical school (CTE) students, as well as students in community college, university and MBA programs.

You will find a few different resources here: in-class presentation materials, facilitator notes, case studies, student activities and links to corresponding online material for students to both prepare for class and reinforce what they learn. The content is modularized, so you can integrate it into existing curricula or syllabi (either a core marketing class or an elective) and build the classroom experience that is relevant to your students.

If your students are interested in taking the Facebook Blueprint Associates Marketing Certification, we recommend that they use the available six hours of online resources to prepare. The certification is aimed at entry-level candidates. You can also find more information about the Facebook Blueprint Digital Skills curriculum here.

Content in the Educators Portal

The content available in the Educators Portal takes learners through the basics of starting, executing and measuring a digital campaign on Facebook and Instagram. Applied content allows students to run their own campaigns, while case study exercises give them an opportunity to analyze how clients have designed and pivoted their campaign strategies.

The content is divided into four main units and 23 modules. We recommend this content path for CTE, community college and university students. You’ll also find three workshop packages for more advanced and graduate-level students.

For all students

Unit 1: Build a Social Media Presence

Digital Marketing Basics

  • The Evolution of Digital and Social Media Marketing

  • Data and Digital Marketing

  • Understand Your Customer and Their Journey

Build a Business Presence

  • Build a Business Presence on Social Media

  • Your Business Identity on Social Media

  • Build Your Audience on Facebook and Instagram

Connect With Your Audience

  • Measure Success in Social Media Marketing

  • Create a Customer Persona

  • Connect, Communicate and Engage With Your Audience

Unit 2: Create Content for Facebook and Instagram

  • Develop Engaging Photos and Videos

  • Strategic Writing for Social Media

  • Get Started Building Content

Unit 3: Execute an Ad Campaign

Introduction to Advertising on Facebook

  • What Is Facebook Advertising?

  • How to Create a Facebook Ad

Choose an Ad Objective and Budget

  • Choose Your Ad Objective

  • Determine Your Ad Budget and Bidding Strategy

Audience and Placements

  • Set Up Your Audience

  • Ad Placements and Formats

Creative Ad Policies and Measurement

  • Understand Ad Performance

Unit 4: Start a Career in Digital Marketing

Establish Your Personal Brand

  • Your Personal Brand Matters

  • Establish Your Personal Brand

Careers in Social Media

  • Unlock Your Career in Social Media

  • Your Career Goals

Unit 5: Online Safety and Privacy

Establish Personal Safety and Privacy

  • Stay Safe Online

  • Protect Your Privacy

  • Manage Your Reputation

Privacy and Safety in Digital Media and Advertising

  • Privacy, Control and Data-Based Advertising

  • Recognize and Avoid Misinformation Online

For advanced students

Unit 1: Build a Social Media Presence

Digital Marketing Basics

  • The Evolution of Digital and Social Media Marketing

  • Data and Digital Marketing

  • Understand Your Customer and Their Journey

Unit 3: Execute an Ad Campaign

Introduction to Advertising on Facebook

  • What Is Facebook Advertising?

  • How to Create a Facebook Ad

Choose an Ad Objective and Budget

  • Choose Your Ad Objective

  • Determine Your Ad Budget and Bidding Strategy

Audience and Placements

  • Set Up Your Audience

  • Ad Placements and Formats

Creative Ad Policies and Measurement

  • Understand Ad Performance

Advanced Learner Supplement

  • Measure Advertising Effectiveness
  • Evaluate and Optimize Advertising With Attribution

Case Studies

  • Purple Innovation, Inc.

What else will you find in the Educators Portal?

  • Our additional resources include FAQs and more information about the Digital Marketing Associate Certification.

  • We are continuously refining our content offerings, so please spend a few minutes taking our survey. There are 10 survey questions and your feedback will help us understand how we can make our content more relevant to you.

Download a PDF of the Welcome Guide: