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This lesson introduces learners to the different kinds of audiences they can create in Ads Manager.

Lesson objectives

  • Determine the difference between Custom Audiences, lookalike audiences and audiences you can create manually in Ads Manager.
  • Set up audiences in Ads Manager based on a campaign objective.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

Speaker notes

Worksheet