9.1 Your personal brand matters
This lesson helps learners understand the value of a personal brand.
Lesson objectives
- Explain the value of a personal brand.
- Identify the benefits of having a personal brand in a competitive marketplace.
- Define a personal brand.
Level: Beginner
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.