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This lesson provides foundational information about privacy and control over advertising-related data.

Lesson objectives

  • Explain the role of data in digital advertising: data collection, hashing, and use of data in audience creation and ads targeting.
  • Explain the options people have to control the use of their data.
  • Identify the main policies and regulations in place to protect people's data.
  • Explain how to use data responsibly as an advertiser.

Level: Intermediate

This content is suitable for university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

Speaker notes

Worksheet