6.1 Choose an ad objective
This lesson helps learners identify ad objectives that align with business goals.
Lesson objectives
- Explain how Meta ad objectives align with the customer journey and marketing funnel.
- Identify the right ad objective to use in a campaign based on a business goal.
Level: Beginner
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.