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This lesson shows students how to create a customer persona that attracts a quality audience on Facebook and Instagram.

Lesson Objectives

  • Explain how digital marketing is people-based.
  • Define an audience and understand the customer journey.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.