2.2 Understand your customer and their journey
This lesson helps learners define an audience and understand the customer journey.
Lesson objectives
- Explain how digital marketing is people-based.
- Define an audience and understand the customer journey.
Level: Beginner
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.
Presentation