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This lesson explains how businesses can manage their brand identity on social media.

Lesson objectives

  • Determine and articulate a business or brand’s value proposition.
  • Identify dimensions of brand personality and voice.
  • Articulate the difference between participating and marketing on social media.
  • Identify ways to provide value to an audience on social media.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


Download the presentation from Google Drive.

Speaker notes

Download the speaker notes from Google Drive.


Download the worksheet from Google Drive.