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This lesson explains how to define a brand and explores ways to provide value to audiences on social media.

Lesson Objectives

  • Define a business or brand’s value proposition.
  • Identify dimensions of brand personality and voice.
  • Explain the difference between participating and marketing on social media.
  • Identify ways to provide value to an audience on social media.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.