3.2 Measure Success in Social Media Marketing
This lesson explains how to measure awareness and audience engagement.
Lesson Objectives
- Explain metrics like reach, engagement, impressions and followers, and evaluate them within the context of Facebook and Instagram Insights.
Level: Beginner
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.
Presentation
Speaker notes
Worksheet