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This lesson explains how to measure awareness and audience engagement.

Lesson Objectives

  • Explain metrics like reach, engagement, impressions and followers, and evaluate them within the context of Facebook and Instagram Insights.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.