3.2 Measure success in social media marketing
Introduce learners to different marketing metrics on Facebook and Instagram with a focus on metrics related to organic (free) marketing efforts.
Lesson objective
Explain metrics like reach, engagement, impressions and followers, and evaluate them within the context of Page Insights.
Level: Beginners
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.