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This lesson introduces students to content calendars and gives them the opportunity to create a piece of content using a creative brief. Students will also learn some free and inexpensive ways to enhance photos and videos.

Lesson Objectives

  • Use a creative brief to plan out a piece of content.
  • Develop a content calendar to create consistency and plan out content ahead of time.
  • List examples of free or cost-effective ways to enhance photos and videos.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.