Skip to main content

This lesson shows students how to grow a business using Facebook’s advertising solutions. They will also learn about the customer journey, and the role advertising plays in the conversion process.

Lesson Objectives

  • Explain the customer journey and the role advertising plays in the conversion process.
  • List the decisions advertisers make in the ad creation process.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.