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This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective.

Lesson Objectives

  • Determine the difference between Core, Custom and Lookalike Audiences, and when to use each.
  • Set up a Core, Custom or Lookalike Audience based on your campaign objective.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.