7.1 Set Up an Audience
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective.
Lesson Objectives
- Determine the difference between Core, Custom and Lookalike Audiences, and when to use each.
- Set up a Core, Custom or Lookalike Audience based on your campaign objective.
Level: Beginner
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.
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