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This lesson introduces learners to ad performance measurement.

Lesson objectives

  • Explain the structure of ad campaigns.
  • Describe how to measure ad performance using the reporting tools in Ads Manager.
  • Analyze ad results based on success metrics along the customer journey.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

Speaker notes

Worksheet