12.1 Privacy, Control and Data-Based Advertising
This lesson discusses the responsible use of data in online advertising and the control people have over the ads they see.
Lesson Objectives
- Explain the role of data in digital advertising: data collection, and use of data in audience creation/targeting.
- Explain how personal data is captured and used in advertising and the options people have to change the use of their data.
- Identify the main policies and regulations in place to protect users and their data.
- Explain how to use data responsibly as an advertiser.
Level: Intermediate
This content is suitable for university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.
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Worksheet