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This lesson discusses the responsible use of data in online advertising and the control people have over the ads they see.

Lesson Objectives

  • Explain the role of data in digital advertising: data collection, and use of data in audience creation/targeting.
  • Explain how personal data is captured and used in advertising and the options people have to change the use of their data.
  • Identify the main policies and regulations in place to protect users and their data.
  • Explain how to use data responsibly as an advertiser.

Level: Intermediate

This content is suitable for university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.