12.1 Privacy, control and data-based advertising
This lesson provides foundational information about privacy and control over advertising-related data.
Lesson objectives
- Explain the role of data in digital advertising: data collection, hashing, and use of data in audience creation and ads targeting.
- Explain the options people have to control the use of their data.
- Identify the main policies and regulations in place to protect people's data.
- Explain how to use data responsibly as an advertiser.
Level: Intermediate
This content is suitable for university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.