1.1 The Evolution of Digital and Social Media Marketing

This lesson looks at the 21st century media revolution, the rise of social media and how data became central to digital marketing.

Lesson Objectives

• Describe the evolution of media.
• Identify the role data plays in the changed media and digital marketing landscape.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.

Worksheet

To download the worksheet, access via Google Drive here.