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This lesson explains the evolution of digital and social media marketing.

Lesson objectives

  • Explain the evolution of digital media.
  • Identify the role data plays in the changed media and digital marketing landscape.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


Download the presentation from Google Drive.

Speaker notes

Download the speaker notes from Google Drive.


Download the worksheet from Google Drive.