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This lesson explains what data is, where it comes from and why it’s valuable to marketers.

Lesson objectives

  • Explain the role that data plays in the changed media and digital marketing landscape.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

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Speaker notes

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Worksheet

Download the worksheet from Google Drive.