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This lesson shows students how to set up an ad budget by choosing the right bid strategy and discusses the different factors that impact delivery and cost.

Lesson Objectives

  • Set an ad budget and choose the right bid strategy.
  • List the different factors that impact delivery and cost.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.