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This lesson provides an overview of how brands and businesses use Instagram to engage audiences.

Lesson Objectives

  • Discuss how Instagram is transforming visual storytelling in the mobile environment.
  • Explain how Instagram helps businesses support their social media presence and brand
  • Describe opportunities for engagement and creative expression on Instagram.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.