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This lesson explores how Instagram Stories create unique opportunities for brands and businesses.

Lesson Objectives

  • Explain what’s compelling about Instagram Stories from a brand or business perspective.
  • List the best practices for creating a story.
  • Create a story for a business or brand.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.