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This lesson provides an overview of how brands and businesses use Instagram Stories to engage audiences.

Lesson objectives

  • Explain what’s compelling about Instagram Stories from a brand or business perspective.
  • List the best practices for creating a story.
  • Create a story for a business or brand.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


Download the presentation from Google Drive.

Speaker notes

Download the speaker notes from Google Drive.


Download the worksheet from Google Drive.