14.2 Tell the story behind a brand
Outline
This lesson teaches students how to articulate a brand's creation story.
Lesson objectives
- Understand the value of a creation story in the process of building a brand.
- Articulate the creation story of a brand.
Level: Beginner
This lesson is for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.