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This lesson aims to teach students how to establish a brand’s purpose.

Lesson Objectives

  • Determine what a brand does.
  • Articulate why it does it.

Level: Beginner

This lesson is for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.


To download the presentation, access via Google Drive here.

Speaker notes

To download the speaker notes, access via Google Drive here.


To download the worksheet, access via Google Drive here.