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- Module 1: Digital Marketing Basics
- Module 2: Build a Business Presence
- Module 3: Engage an Audience
- Module 4: Create Content for Facebook and Instagram
- Module 5: Introduction to Advertising on Facebook
- Module 6: Choose an Ad Objective and Budget
- Module 7: Audience and Placements
- Module 8: Measurement
- Module 9: Establish Your Personal Brand
- Module 10: Careers in Social Media
- Module 11: Establish Personal Safety and Privacy Online
- Module 12: Privacy and Safety in Digital Media and Advertising
- Advanced Learner Supplement
- Case Studies
- Additional Resources
- Distance Learning