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This lesson helps learners use brand voice and tone to connect with an audience.

Lesson objectives

  • Identify the difference between brand voice and tone.
  • Provide tips for developing content for social media.

Level: Beginner

This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.

Presentation

Speaker notes

Worksheet