5.1 Advertising with Meta technologies
This lesson introduces learners to advertising with Meta technologies.
Lesson objectives
- Explain the customer journey and the role advertising plays in the conversion process.
- List the decisions advertisers make in the ad creation process.
Level: Beginner
This content is suitable for high school, CTE and university students who already use social media in their personal lives but have little or no experience using it for professional or business purposes.